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Ally Invest IRA vs SoFi Active IRA

Updated on May 29, 2024

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Ally offers a self-directed IRA with an easy-to-use trading interface at a digital-first institution — with low fees for stocks, ETFs, and even options trading.

SoFi offers a self-directed IRA that lets you buy stocks and ETFs with no commissions and a free financial advisory service to help you meet financial goals.

Find & move your old 401(k)s into your new IRA
Provider
Ally
Self-Directed IRA
SoFi
Self-Directed IRA
Fees
Ally
$0 online trades for stocks and exchange-traded funds (ETFs)
SoFi
Trade stocks and ETFs commission-free and pay no SoFi management fees on professionally managed portfolios. Other fees may apply.
What they invest in
Ally
Stocks, exchange-traded funds (ETFs), mutual funds, options, bonds, margin investing
SoFi
Individual stocks, ETFs, IPOs, and professionally managed portfolios
Limitations
Ally
Less third-party research than some competitors; doesn't support fractional shares or cryptocurrency trading at this time
SoFi
SoFi doesn’t allow you to trade options in IRAs, although options trading is allowed in taxable accounts. It also doesn’t offer advanced technical research capabilities.
Human advisor available?
Ally
Good: market data and some third-party research on stocks (e.g. Morningstar, CFRA).
SoFi
Limited: some market data but no third-party research.
Account minimums
Ally
$0
SoFi
$1
Ease of use
Ally
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4 stars
SoFi
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5 stars
Rollover

Fund a Ally IRA with a 401(k) rollover

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Fund a SoFi IRA with a 401(k) rollover

Get Started
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Find & move your old 401(k)s into your new IRA